Beta Enduro Motorcycles have a new Distributor in South Africa
Rock Steady Distribution is proud to announce that they have been appointed as the official importer and distributor for Beta Enduro Motorcycles, Parts, and Accessories in South Africa, effective November 1, 2024.
Rock Steady is backed by a group of seasoned investors and managed by a team of passionate riders. Their strategy is simply to re-establish Beta as a trusted Enduro brand in South Africa with a commitment to supporting customers through their dealer network from a sales, spares, and comprehensive after-sales service point of view. With a substantial investment already made, RockSteady is ensuring the long-term sustainability and accessibility of these exceptional motorcycles – a commitment that will only strengthen over time.
‘Rideability’ is the word that best describes the experience of riding of Beta. It’s the place where a perfect balance of power, traction, and agility inspires confidence and results in effortless maneuverability and an exciting ride, no matter the conditions. Beta Motorcycles celebrates 120 years of quality manufacturing in 2025, and the brand’s commitment to excellence remains unwavering. Founded in 1905, Beta holds the distinction of being one of the oldest motorcycle manufacturers in existence, with ownership still in the hands of the Bianchi family since its inception.
Stefano Soldani, Export Manager, Betamotor S.p.A says, “We are happy to announce that we have appointed a new distribution partner in South Africa to restart, with new enthusiasm, Beta’s updated Enduro range. South Africa represents for us an important market where, for some years, due to distribution problems, we have been less present in the Enduro segment than we would have liked. We are grateful to Graham Harris, our official Trials distributor of 35 years, who has helped us to keep the passion for Beta and our Enduro bikes burning. He now passes the Enduro baton to the Rock Steady Distribution team. We are confident that with the new structure, we will be able to effectively make available motorcycles and spare parts, as well as guaranteeing excellent after-sales service
that has always distinguished us.”